I have a problem. My mornings revolve around, well, let’s be honest. They revolve around my previous evening. And since I don’t plan on changing my night time routine any time soon, I have developed a workaround.
And that workaround is to answer the sweet sound of the siren’s call…a trip to the Fourbucks on the way to work. As a general rule, I already try to avoid the stores that have installed a drive through, because I’m not there paying through the nose because I absolutely love their coffee, despite their efforts to infuse it with 50% more caffeine than other coffee to get me hooked, but I visit Fourbucks at least partially because of the atmosphere. It used to be a cool place to hang out, study, read, strike up a conversation with a stranger, but now, eh, not so much. It’s become the equivalent of the swap meet - loud, dirty, and packed with the unwashed masses.
Besides having sales people hawking $300 cappuccino machines and assorted coffee paraphernalia at the door, they of course sell pastries. Which I’m fine with, although if you ever checked out the caloric content of some of their grub it would really cut down on the number of items you eat there. I recently discovered that one of their scones had the same amount of calories as a junior cheeseburger. For that kind of fat content what I’m eating better be hot and have cheese oozing out of it.
In addition to selling things we can use to fill the aching void in our faces, they also schlep music. You like the music you’re hearing while you stand in line like so many sheep? Well, impulse buy it at the counter. Sure, you can download the entire CD from iTunes for $9.99, but we’ll sell it to you for $14.00 - plus you get this giant piece of marketing crap that immediately goes into the trash! It’s a win-win. How about a seasonally themed stuffed animal, handmade with care by some child in Indonesia? Please, think of the children. You don’t want them to get fired, do you?
But I digress. What could very well be the nail in the coffin for me is the new decision to sell “Breakfast Sandwiches.” Is it just me, or are these just Egg McMuffins in a fancy wrapper? Sure, I may not have to order it from my car by shouting through a clown’s mouth, but I could if I wanted to.
Is this is just Fourbuck’s way of getting back at McDonald’s for beating their coffee in a taste test? Perhaps. I like to think this is one more way to screw me over on my way to work. It’s bad enough when I get caught behind a real-life Barbie doll who wants a “half-decaf, half regular, dry soy latte with a half a pump of vanilla and a third of a packet of Sweet & Low” but now she wants a hot bacony muffin with egg and cheese too? Perfect. That shouldn’t take add too much time to the line. Didn’t Denny’s have a “ten minutes or it’s free” deal at one point?
Anybody take a second and think this one through? If I actually have time to spend in the store I sure as hell don’t want to spend it in line. This directly hurts my customer experience, and causes my thoughts to wander to other, less-commercialized coffee shops.
Wait a minute, maybe they did think it through. Maybe the underlying goal is to get us to stand in line for more time, thus making more impulse purchases of music, stuffed animals and 47-setting coffee bean grinders.
I’m onto you Siren…don’t make me start making coffee at home.
I don’t want to have to go to bed early.