People for whom I have an ever-increasing amount of, for lack of a better word, respect for, are marketers.
Not tele-marketers. But real marketers. The spin doctors. The damage control masters. The type of gurus who can sell me overpriced coffee when it’s 113 degrees out. And they do.
The city of Phoenix has been touting the re-energizing of the South Phoenix area for a long time, and there are some parts that are quite nice. There are also some parts that are still scary. Same as in all cities, I suppose.
So we moved in. Call me a naive, but I still expect the neighborhood to at least resemble the pictures in the sales brochure and on the commercials. Granted, our cars haven’t been broken into yet (fingers crossed!), although we have been egged and paintballed. I can live with that. At least those wash off in the rain. And we get rain like, twice a year. Score!
So when it’s 11:30 at night, and one gets the craving for that midnight grease bomb, or FourthMeal as the Marketing Team and Hobbits refer to it, Taco Bell is just around the corner. When you head out into the night in search of that elusive “Fire” sauce fix, you just don’t expect to get attacked by a car alarm.
“Attacked?” you ask. “Don’t you mean just annoyed?”
Well, one can be annoyed by the simple car alarm, with the idiotic horn honking an the seizure-inducing flashing lights, but when it comes to SoPho, there’s a new breed of car alarm in town: the GhettoGuard 3000. It comes in different colors and sizes, with the “Labrador” one of the most popular. See poor camera-phone example at the right. No, that’s not a bear behind that car - it’s the GG3000!
Although the drawbacks to this type of alarm include urine-scented wheels and a paintless hood, the benefits to these kinds of alarms are numerous. It’s rumored that they have a “learn” function, although that is unsubstantiated. They won’t run down the car’s battery. They can be set to any number of sensitivity levels. The one pictured was actually set on “proactive”, so as I slowed down to gawk from a distance, the GG3000 armed and came after me. Fortunately I could snap this quick picture before the alarm completely discharged, launched from the hood of the Oldsmobile and chased my car through the Fry’s parking lot.
Driving home, I racked my brain, going over it in my mind. I’m pretty sure I would remember that part of the experience.
I guess that means this wasn’t in the brochure.